Why A Fine Art Artist Should Consider Selling Art Prints
In order to grow your name and your sales revenue you need to sell art as much as you can. To maximize your time and work you may find it highly beneficial to sell fine art prints in order to meet a wider market demand. It has always been difficult for a single artist to work through a large number of commissions. Quality and artist craftsmanship most certainly will suffer due in large part to the higher demand placed on the artistic psyche (artists are not immune to fatigue in either the physical or the psychological). Historically, to rise above this obstacle masters established studios in order to train additional hands and eyes in the quality of line, the beauty of hue and the vision of the master. These establishments catapulted such notable individuals throughout history with large numbers of commissions and quality works produced over a career.
Contemporary studios can now often function with the work of a single artist due to the exceptional quality prints and print techniques available. To sell fine art prints maximizes the capabilities of a relatively small department into the powerhouses of marketing and market share. Over time artistic mood and taste changes for the artist, the critic, the appreciator of art, and the patron of arts. What was once popular or vogue, is no longer so and the increasing dynamic of a world in constant change must be adapted to in order to survive and thrive. To sell fine art prints is the artistic adaptation to meet these needs for a wider scale distribution and so increase your revenue.
Perhaps the first artist to actually recognize the true potential of the “print” via the printing press and various engraving methods of including high quality artistic expression within a mass producible format was the visionary, artist, and poet William Blake (Albrecht Durer should also be mentioned here). His prints exist on such a scale historically as to dwarf any but the Renaissance masters. Although, in his own time he actually did very limited printing of his own works. His own personal technique, uncompromising vision, and the lack of refined technology required that he add the color by hand to each page in most cases (in the historical manner of book illustration or illumination, and it is from these early copies that later and authoritative collections of his work are made available).
Ultimately, it is through the groundbreaking work of this artist and others appreciating his vision that advertising took a more modern form. Through this vision mass producible art of whatever caliber could be reach mass distribution (comic books are an example, that continuously spill over into other media formats such as movies generating additional exposure and revenue for their artistic creators). It is in large part due to these, and other examples of artists seeking new ways to influence the wide variety of works available and capitalize on contemporary art’s national and international markets. The power of the artist has never been greater or more influential than now.
About Brittany O'Donnell
As the founder of Artistically Connected I am passionate about art and business. I enjoy working with artists at all stages of their craft and learning along the way.
Related posts:
- Ways To Sell Your Art; the Difference Between Selling Your Art, Licensing Your Art and Print On Demand
- Fine Art Prints, How To Choose A Frame
- What is the Difference Between Commercial Art and Fine Art?
- Art Marketing – A look At Selling Art Online
